Junior Copywriter Resume Example

Lead with a portfolio link, not just a summary: Recruiters will click your portfolio before they finish reading your CV. Put the URL prominently in the header or directly below your name. If your full-time experience is limited, your book does the talking.

Include academic and self-initiated projects as real work: Spec ads, student campaigns, personal blogs, and freelance micro-projects all count. Label them clearly (e.g. Spec Campaign -- Nike or Freelance -- local restaurant rebrand) so reviewers understand the context without assuming falsehood.

Show the brief, not just the output: For each project, briefly mention what the problem was before describing what you wrote. Even one line of context demonstrates strategic thinking beyond word-crafting.

Highlight any measurable outcome, however small: A 12% higher click rate on a university newsletter, 400 new followers from a social campaign, a client testimonial praising response rates -- all of these signal commercial awareness at an early stage.

Tailor your skills section to copy-specific tools: Mention platforms you have worked in (Mailchimp, WordPress, Figma for copy annotations, Google Docs for collaborative briefs). Avoid padding with generic tools like Microsoft Word unless the role specifically requires it.

No portfolio link: Submitting a copywriter CV without a portfolio is the single most common and damaging mistake at this level. Even a simple Notion page or Contently profile is infinitely better than nothing.

Listing responsibilities instead of work: Writing responsible for social media copywriting tells a reviewer nothing about your ability. Replace duty-lists with specific projects, formats, and any outcome you can name.

Generic summary paragraph: Opening with I am a passionate, creative copywriter who loves storytelling is a cliche that signals the opposite of copywriting skill. Your summary is a writing sample. Use a specific voice.

Ignoring typos and inconsistent formatting: A copywriter with errors in their own CV sends an immediate disqualifying signal. Read your CV aloud, run it through a grammar checker, and have a second person review it.

Overloading skills with irrelevant tools: Listing every app you have ever touched inflates the skills section and dilutes genuinely relevant competencies. Focus on tools directly applicable to copywriting work.

Show writing samples front and center: Link to a portfolio with 3-5 polished pieces across different formats (ads, blog posts, social captions). Hiring managers want to read your work before your resume.

Quantify any results you have: Even from internships or freelance gigs, mention metrics like increased email open rate by 12% or wrote 30+ product descriptions for an e-commerce launch. Numbers make entry-level work credible.

List the content types you can write: Be specific about formats you have experience with (landing pages, email sequences, social media copy, product descriptions). Generalist claims like strong writer mean nothing without evidence.

Highlight any SEO or CMS exposure: Even basic familiarity with WordPress, Contentful, or SEO tools like SurferSEO signals you can work in a real content workflow, not just a classroom.

Tailor your summary for each application: One sentence about the brand or industry you are applying to goes a long way. It shows you researched the company and can adapt your voice, which is the core skill they are hiring for.