Copywriter Resume Example

Structure work experience around campaigns, not just duties: Instead of listing responsibilities, describe the campaigns you contributed to, the formats you wrote, and the outcomes achieved. Wrote product descriptions is forgettable; Led copy for a seasonal e-commerce campaign that drove 23% revenue uplift is not.

Demonstrate cross-format versatility explicitly: Creative directors hire copywriters who can move fluidly between channels. Call out the formats you have mastered -- digital ads, OOH, email sequences, video scripts, UX copy, brand manifestos -- even if briefly, to signal range.

Name the brands and agencies you have written for: Social proof in copywriting comes from the clients and brands on your CV. If you worked on well-known accounts, name them. If you are bound by NDA, describe the category so reviewers can calibrate your experience level.

Quantify impact wherever possible: Open rates, conversion rates, A/B test wins, campaign reach, award shortlists, or press coverage all provide evidence that your copy performed.

Keep your summary sharp and opinionated: Copywriters who write bland CV summaries signal that their creative energy stops at client work. Two or three sentences that reflect your actual voice and POV will make your CV stand out instantly.

Copy-pasting job descriptions from your employment contracts: At mid-level, the biggest CV sin is sounding like a job ad rather than a professional account of impact. Rewrite every role entry from scratch as if you are pitching yourself.

Burying portfolio behind a generic link: Linking to a homepage rather than a curated selection relevant to the role means reviewers have to do work. Deep-link to specific campaigns or case studies wherever possible.

Omitting results for client work: Mid-level copywriters are expected to understand that copy is a commercial tool. If you do not include even one metric or outcome, it suggests you are either uninterested in impact or unaware of how your work performed.

Treating the skills section as a buzzword dump: Listing every content type without context implies mastery of all, which reads as implausible. Prioritise two or three genuine strengths.

Not updating the CV between agency and in-house applications: A CV written for an ad agency role will not resonate in the same way for an in-house brand team. Agency roles favour campaign breadth; in-house roles favour depth of brand knowledge.

Lead with campaign outcomes, not just deliverables: Instead of wrote email campaigns, write wrote a 6-email drip sequence that drove a 28% conversion lift. At this level, output volume is expected; impact is what differentiates you.

Demonstrate brand voice range: Show you can write in different tones for different audiences. Mention 2-3 distinct brands or verticals you have written for and describe the voice briefly.

Include collaboration context: Name the teams you work with (designers, strategists, performance marketers). Copywriters who understand the broader content ecosystem are more valuable than isolated writers.

Specify the channels you own: Email, paid social, search ads, and long-form content require very different skills. Listing your strongest channels helps you match the right role.

Keep your portfolio current and curated: Remove student or early freelance work. Replace it with projects where you had real strategic input. A smaller, stronger portfolio beats a large unfocused one.